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POWER OF MUSIC

 

— THE POWER OF MUSIC IN ADVERTISING —

 
 

MOOD TARGETING

Marketing Land, 11/9/18

“If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought.”

TRENDS

Nielsen Insights, 11/29/17

“Music can put viewers and listeners in a more positive mood…This “fluid processing” is an ideal state of mind for processing advertising that brands should be seeking when communicating with consumers.”

Adweek, 3/6/18

“Music platforms are poised to be the next social media frontier.”

Ad Age, 1/2/18

“Collaborations between musicians and brands are more prevalent than ever.”

ROI

Ad Age, 6/27/18

“Music has the best ROI on Planet Marketing… especially if you tap into new songs of emerging artists, it’s cheaper and it stands out.”

 
 
 
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