— PROGRAM HIGHLIGHTS —
Comcast Spotlight has set the stage for you to tap in to the power of music. We have collaborated with Warner Music and country music star RaeLynn to create this unique opportunity for your dealership. Tap into the emotional bond your customers have with music by targeting and reaching music fans on cable television and premium online video.
RaeLynn is a critically acclaimed singer/songwriter that has sold over one million tracks, 250 million streams and 350,000 album equivalents to date. This program features her upcoming single “Rowdy” which is a stirring anthem about working hard, playing hard and living right.
KEY PROGRAM FEATURES
Turnkey creative solution featuring performance and music RaeLynn
Modular templates designed to align with any model, any incentive, or any dealer branding message
Subject to running footage or still photography made available by the OEM or dealer.
Modular templates designed to align with any model, any incentive, or any dealer branding message.
Dealer website and social media integration
Zone or DMA exclusivity
Ability to create co-op compliant spots
Multiple formats- :15, :30, pre-roll, post-roll, digital takeovers, banner ads
Comcast Spotlight editing with turn time of three business days- $300/spot flat rate
Program window: 1/1/2019 – 12/31/2019